Social Marketing/Media
One of PACM's priority areas is social marketing/media. Social marketing is about promoting and educating the importance of physical activity.
PACM partners on a number of initaitives to help support the important message of physical activity.
Get Moving Manitoba
For the past three years PACM has partnered with CBC on the Get Moving Manitoba initiative. Get Moving Manitoba looks to promote the benefits of active living and to increase awareness of the importance of physical activity, with the intent of assisting Manitobans to become regularly active.
The campaign asked people to make a pledge to be more physically active and promoted tools and resources through their website and community events. The campaign also involved an information campaign with a number of radio and television spots regarding the importance of physical activity.
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